Cover Story! Chlorophyll Water Offers Multitude of Potential Health Benefits [Beverage Industry Magazine]
When Chlorophyll Water launched in 2020, it began by partnering with yoga studios in the New York City metro area.
Levine says he rode his bike around, personally selling and delivering Chlorophyll Water to local studios. The brand’s success in the yoga community encouraged Levine to expand nationwide with fitness studios like Alo Yoga and Pure Barre. And instead of a blanket market launch, he says the brand strategically targeted the most influential accounts in each market.
“Building a brand is like building a house: it requires a strong foundation,” Levine states. “These influential retailers became our foundation, allowing us to grow and build our loyal customer base.”
Today, Chlorophyll Water is distributed nationwide and is in almost every major market, with major retailer accounts, including Erewhon, Bristol Farms, Earth Fare, Giant, Gourmet Garage, Meijer, Mother's Market, Wegmans, Sprouts and Whole Foods.