Founder Matt Levine’s commitment to health and sustainability, along with a strong presence on RangeMe, drove success at retail

Today’s wellness-oriented consumer is very conscious about the ingredients they put into and onto their bodies. They are just as conscious about the health of the environment. Because of this, they seek products with clean labels and sustainable practices, and if these products provide additional health benefits, all the better.

Chlorophyll Water, recognized by the Green Business Bureau as “Good for the Mind, the Body & the Planet,” the first-ever bottled water in the USA to pass and receive the ‘Clean Label Project Certification’ is now available at Wegmans Food Markets.

Chlorophyll Water is a plant-powered purified mountain spring water enhanced with the addition of Chlorophyll, a key ingredient and the distinct green pigment in plant life.

When Chlorophyll Water launched in 2020, it began by partnering with yoga studios in the New York City metro area.

Levine says he rode his bike around, personally selling and delivering Chlorophyll Water to local studios. The brand’s success in the yoga community encouraged Levine to expand nationwide with fitness studios like Alo Yoga and Pure Barre. And instead of a blanket market launch, he says the brand strategically targeted the most influential accounts in each market.

“Building a brand is like building a house: it requires a strong foundation,” Levine states. “These influential retailers became our foundation, allowing us to grow and build our loyal customer base.”

Today, Chlorophyll Water is distributed nationwide and is in almost every major market, with major retailer accounts, including Erewhon, Bristol Farms, Earth Fare, Giant, Gourmet Garage, Meijer, Mother's Market, Wegmans, Sprouts and Whole Foods.

Incorporating purified mountain spring water into your daily routine can provide numerous health benefits due to its rich mineral content, lack of harmful chemicals, and ability to support overall hydration and bodily functions. Always choose spring water from reputable sources to ensure safety and quality.

For plastic litter, an ounce of prevention is worth a pound of recovery. That describes the notion of diverting ocean-bound plastic by collecting plastic bottles before they ever reach the water.

The latest bottle brand to wade into the greener waters of preventive sustainability is Chlorophyll Water, a uniquely formulated, green-colored functional water. 

With the brand’s new partnership with rePurpose Global, the sale of each bottle supports the diversion of the the equivalent of one ocean-bound plastic bottle. This ocean-bound plastic is then recycled, reducing the need for virgin plastic.