Reusable water bottle culture is upon us, but consumers want more from their H2O these days, seeking added electrolytes and hydration in more innovative forms. It’s impossible to ignore the trend at food and beverage trade shows, where you’ll find popsicles with electrolytes, sparkling coconut water, Chlorophyll Water and even protein water. New players are emerging in the space, like cactus waters that contain antioxidants and electrolytes, and better-for-you competitors to sugary and artificially colored sports drinks. Even kids can get in on this trend with new and tasty beverages in fun formats like pouches and mini coconuts.

There's certainly a time and place for plain ol' water, but in 2025, trendspotters expect to see shoppers lean into more exciting ways to hydrate. Electrolyte popsicles, Chlorophyll Water, and even cactus water are all on the table, according to Whole Foods' annual report. And, notably, shoppers are consulting the ingredients list.

"Customers are being a little bit more critical about what they are hydrating with," says Cathy Strange, ambassador of food culture at Whole Foods. "They may say, 'I'm low on electrolytes, but I don't really want that much sugar or artificial ingredients.'"

Hydration drink purveyors seem to be getting the hint, as brands ditch sugar-laden ingredients, instead opting for healthier alternatives like organic sports drinks with natural coconut, for example. Strange says the options in this space are exciting. "It's almost endless," she says. "We're seeing cacao water, hemp water—it's evolving to have really great flavors."

Chlorophyll Water has garnered attention recently for its health benefits, and one area where it shows promise is in supporting the body at high altitudes. Whether you're a mountaineer scaling towering peaks, a skier tackling snowy slopes, or simply traveling to high-altitude locations, adding Chlorophyll Water to your hydration routine may help your body adjust to the challenges posed by lower oxygen levels and increased physical strain.

Founder Matt Levine’s commitment to health and sustainability, along with a strong presence on RangeMe, drove success at retail

Today’s wellness-oriented consumer is very conscious about the ingredients they put into and onto their bodies. They are just as conscious about the health of the environment. Because of this, they seek products with clean labels and sustainable practices, and if these products provide additional health benefits, all the better.